“Leveraging modern technology is the only way retailers are going to survive in the long run,” says Paul Kavanagh, Founder and CEO of BevSuite, which provides email marketing tools for wine and spirits businesses. “Consumer behavior is shifting, especially among younger buyers, and those shifts accelerated during the pandemic. Beverage alcohol retailers need to adapt to that behavior, just as they adapt their inventory to shifting demand.”

“But retailers will also want to be selective and prioritize technology that helps them amplify what’s special about their businesses: their brand, personality and empathy for consumers navigating a sea of options,” Kavanagh adds.
 
Full article: Beverage Dynamics July 2023 issue